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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01853_Field_OMMC T81.txt
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1996-04-10
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740b
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14 lines
C is to D. Enhancement is to reversal as retrieval is
to obsolescence. I don’t know why, but it is. And it
pans out, it works out. So this has an advantage if
you found two and three of the four and you’re
looking for the fourth, you know what kind of
thing to look for. You know how to look, and you
know how to recognize the answer when it comes.
So you know how to recognize if things are a little
bit off as well. It gives you a couple of cross
checks. All of this was being done in the interest of
bringing Understanding Media up to date, about 14
years after its publication. So we wrote it up and
sent it to McGraw-Hill. We said, “Here’s the book.
We’ve made a few corrections in accordance with